mBookX is an Image Book supported framework designed for presenting images within a traditional Magazine Format. The underlying framework has made way for more interactive options which support Call to action links that promote the Brand, and direct people to contact or access more mobile media via a Wireless Site.
Downloads
Possible Functions
- Link to Mobile Site
- Link to Mobile Video
- Link to Tones, Wallpaper etc.
- Run Competitions
- Automated Subscription
- Call into IVR services
Benefits
- Good Consumer End User Experience
- Cost Effective Promotion
- Increased Conversion Rate
- Qualified Contacts
- Boosted WAP Traffic
- Introduce Celebrities
- Download Promos i.e. Wallpaper, MP3 and Video
- Build up Fan Base
- Alert Customers of Updates
- Viral Marketing
As with all mPublishing Titles, it comes down to the content within the title. There are many uses for the mPublishing offering such as, premium content, promote as a free download with links back into the mobile service.
