Platform:
mBookX
File Size: 160kb
The application was developed and produced to launch the Mazda 3 motor car in Australia.
The application was to raise awareness prior to the release, as well as generate leads to test drive the vehicle from a form within the application via SMS. Other goodies such as ringtones and wallpapers were made available via a mobile site.
The application was released via Bluetooth proximity marketing at the Sydney motor show as well as a Keyword request via SMS.
Barefoot's mPublishing platform was the only interactive, engaging and cost effective solution which could take content and quickly produce as mobile applications.
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