The application was developed and produced to launch the Mazda 3 motor car in Australia.

The application was to raise awareness prior to the release, as well as generate leads to test drive the vehicle from a form within the application via SMS. Other goodies such as ringtones and wallpapers were made available via a mobile site.

The application was released via Bluetooth proximity marketing at the Sydney motor show as well as a Keyword request via SMS.

Barefoot's mPublishing platform was the only interactive, engaging and cost effective solution which could take content and quickly produce as mobile applications.

For more information about how Barefoot can bring your mobile publishing request into a reality, please contact us